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WITH STREAMING & TERRESTRIAL,
RADIO ADVERTISING
IS A POWERHOUSE MEDIA CHANNELWith music-based streaming go now products like Spotify, Pandora, and the iHeartRadio app for local radio broadcasts, plus podcasts and other forms of online audio content, streaming audio has exploded. Add to that the longtime effectiveness of terrestrial radio (which still has 243,000,000 monthly users), and you have a powerful and cost-effective tool that fits perfectly into an omnichannel marketing strategy.
When done right, radio is an active medium capable of stirring emotion, creating demand, and selling your product or service.
OUR RADIO ADVERTISING PROCESS
The Creative Brief
We hold a creative briefing with our team and yours so we can ask questions, talk about your brand, demographics, calls to action, etc.
Script Writing
Our script writers put together several samples for you to choose from. We write each script with different target demographics, and creative delivery styles in mind.
Casting
We cast using Hollywood voice talent roster. You will receive several voices to choose from. in some cases, rough builds of the spot can be delivered upon request.
Production
After script and talent approval, we record the final voice-over and produce the commercial with full sound design and music. The commercials are then sent to you for review.
Final Approvals & Edits
Once everyone is happy and excited about the production, we create any additional length versions and tags you have requested.
Final Mix & Delivery
File formats are no mystery to our audio engineers. Using our very own secure FTP server, we deliver final spots following strict delivery specs. Splits and production elements are also available upon request.
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HAVE YOU CONSIDERED ONLINE RADIO?
You now have the choice of terrestrial radio and online radio [AKA internet radio or streaming radio] which is quickly becoming the most popular medium for online content. Though they are mostly used for streaming music, users can also stream other audio-based content including podcasts, guided meditations, music videos, and stand-up comedy. Spotify has over 200 million monthly active users alone. 87 million are paid subscribers, leaving 115 million ad-supported listeners. That's quite an audience and a gigantic potential for your business! Call us to discuss the benefits of online radio for your brand and business.
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ARE YOU READY TO MIGRATE?
From the creative to the final delivery stage of your radio advertising campaign, Migrate Sound will handle every step of the pre and post-production for you. Our team of talented and dedicated professionals [such as writers, sound designers, directors and producers] always work on the cutting edge of the radio art form.
