Radio advertising is still a powerhouse media channel. It’s not only reliable, it has evolved and supported new technologies, like streaming, as the world has changed. Terrestrial radio is an influential tool. It’s very effective for driving online sales, as it helps drive consumers to company and product websites where they’re converting to customers. Radio advertising fits perfectly into an omnichannel marketing strategy. The most effective way to reach your target audiences is to integrate multiple media channels and build a seamless consumer experience across all platforms—including all audio and digital elements of streaming and AM/FM radio.
When done right, radio is an active medium capable of stirring emotion, creating demand, and selling your product or service. Since radio advertising costs grew less than any other major form of advertising, it is the most cost-effective way to reach your targeted audience.
Here are ten reasons why radio is your best choice (courtesy of the Radio Advertising Bureau):
Radio sells with immediacy
Radio sells everywhere
Radio sells with intimacy
Radio stars in the theatre of the mind
Radio escapes advertising’s clutter
Radio is a cost-effective medium
Reach is nice, but frequency sells
Radio’s targeted advertising sells
You’re always on the front page with radio
Radio is an active medium in an active society
And if that weren’t enough, you now have the choice of terrestrial radio and online radio [AKA internet radio or streaming radio] which is quickly becoming the most popular medium for online content. Click here to learn more about traditional radio vs. online radio.
Our Radio Advertising Process
1 – The Creative Brief
We hold a creative briefing with our team and yours so we can ask questions, talk about your brand, demographics, calls to action, etc.
2 – Script Writing
Our script writers put together several samples for you to choose from. We write each script with different target demographics, and creative delivery styles in mind. In order to ensure client satisfaction, we do not over-script. You will only receive the scripts we feel are the best for your advertising campaign.
3 – Casting
We cast using Hollywood voice talent roster. You will receive several voices to choose from. in some cases, rough builds of the spot can be delivered upon request.
4 – Production
Now that the script and talent are approved, we record the final voice-over and produce the commercial with full sound design and music. The commercials are then sent to you for approval.
5 – Final Approvals and Edits
Once the final commercial is approved, we create any additional length versions you have requested.
6 – Final Delivery
We deliver finals spots and versions / tags to you using our very own secure FTP server. File formats are no mystery to our audio engineers. Tell us what you need and we will deliver with or without audio slates. Splits and production elements are also available upon request.
From the creative to the final delivery stage of your radio advertising campaign, Migrate Production will handle every step of the pre and post-production for you. Our team of talented and dedicated professionals –such as writers, sound designers, directors and producers– always work on the cutting edge of the radio art form.
Call us to discuss your next radio advertising campaign and let us help you stand out from your competition.