BEING "ON HOLD"
SHOULD NOT BE A BAD THING
Your audio image is important. Phone contacts are often the first impression people have of your business. If they must hold on the phone, this is your chance to impress them with relevant greetings and telephone hold messages. Callers can be existing clients, future clients, potential customers, and they are all important. A professional voicemail recording boosts your credibility, and encourages prospects and potential connections to leave a voicemail when you can't answer the phon.
Though it can be convenient and cost-effective, don’t let Bob from the copy room record your telephone voice messages. Phone communications represent a crucial component of a successful business. Whoever you pick will become the voice of your brand and business. When choosing a voice for your on-hold recordings, your target audience should be the most important factor. Who would one of your prospective clients take advice from? Who would they find the most captivating and trustworthy? Whether they’d prefer a conversation with a friend, command from an authority figure or advice from their mom, keep your audience’s needs at the forefront when listening to voice samples.
● Tagline or mission statement
● Website URL
● Product/Service and Benefits
● Hours and location
● Social media pages
● Experience or years in business
● Awards and/or accreditations
● Request for referrals
● What sets your business apart from the competition
Oh and, we will NOT put you on hold!
Of business calls are placed on hold
Of those callers will lose patience and hang up
Of those lost calls will not call back